Monday, June 26, 2006

We could've had Moreno!

Did you catch the article in Sunday's Arizona Republic profiling Angels owner Arte Moreno, a U of A graduate like myself and Suns owner Robert Sarver?

http://www.azcentral.com/sports/diamondbacks/articles/0625moreno0625.html

I read that article with great interest. While I am generally a big Jerry fam from the old Suns days, I was kind of disturbed to hear that Jerry possibly hugely disrespected someone with the first-rate business acumen and positive attitude towards the average fan of Moreno. Very, very sad and unfortunate. To think we could now have Moreno running the show here instead of Mr. Ken "I'd better call E J Montini back and set the record straight" Kendrick.

Here's an execrpt of note:

"...The day he bought the Angels, he cut the cost of beer, tickets and souvenirs. And he hasn't raised them since...The only thing Moreno likes more than a beer, a dog and a ballgame is making a young fan smile...At home in Anaheim, he ordered a new line of affordable caps and T-shirts for the team's souvenir shops. 'When I came in, our lowest price on ball caps was $19.95,' Moreno says. "A guy or a mother takes a son or daughter into the gift shop, you don't want them to be embarrassed. So I put a $6.95 hat in...They told me you're going to lose money selling a $6.95 cap. Well, we sold almost 60,000 hats. I'm in the marketing business and those boys are wearing my hats'..."

Now that's what I call an owner. And he has kept the club competitive on the field and kept the momentum going from the 2002 World Series championship.

We would have been NL West contenders the last 3-4 years with Moreno involved, and especially if Colangelo stepped aside as part of a more amiable transition of power similar to the Robert Sarver deal. Chase Field would be packed every night with real fans paying reasonable prices for seats instead of a bunch of Mets/Dodgers/Phillies fans paying $15+ a seat to shout "Let's Go Mets" to a bunch of guys in road grays.

Now Moreno has brought bona fide respectability to a franchise that was always second banana to the Blue Crew all its life, and we are a long way from the Big Purple Machine we rightfully should be.

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